Branding in Seongsu: Season 1
This season started on February 5, 2024. The table lists episodes with recorded air dates up to September 28, 2026.
| Ep | Title and air date | My place |
|---|
| 1 | You Are Not My Junior · 27 min | |
| 2 | Cruelty Free XU Beauty · 29 min | |
| 3 | XU Cruelty · 25 min | |
| 4 | The Downfall · 28 min | |
| 5 | The Switch · 29 min | |
| 6 | Team Underdog · 25 min | |
| 7 | Big-sized High Heels · 29 min | |
| 8 | Let's Kiss · 25 min | |
| 9 | Na-eon's Return · 31 min | |
| 10 | The Pop-up Store · 24 min | |
| 11 | Who's Behind Ms. Do? · 30 min | |
| 12 | The New Project · 28 min | |
| 13 | A Secret Weapon · 27 min | |
| 14 | Mood · 27 min | |
| 15 | Souls Get Switched Back · 25 min | |
| 16 | Na-eon Becomes the Team Manager · 28 min | |
| 17 | A Bouquet of White Flowers · 28 min | |
| 18 | Na-eon's Past · 25 min | |
| 19 | Bandi Candle · 25 min | |
| 20 | The Truth · 28 min | |
| 21 | Coexistence · 29 min | |
| 22 | Workshop · 30 min | |
| 23 | The Rabbit · 25 min | |
| 24 | The Truth · 30 min | |
